We are publishing this list of GB News advertisers so that if you are a customer you can contact them and let them know you will stop buying from them if they continue to advertise on GB News.
We have given companies' media/press contacts here – please politely let them know that their brand is being tarnished by association with GB News. Note: the point is not to try to remember a long list of companies to boycott, but to put direct pressure on them to drop their advertising.
We are continuing to add new advertisers as they are spotted. We have reorganised the list to move advertisers that have not been seen for a while to a separate category.
"Bosch works with its selected media agencies on a global scale to ensure advertising isn't shown on political channels. We have recently been made aware of an isolated example where our adverts appeared on such channels and we are dealing with this accordingly. Thank you."
Compare the Market
Compare the Market emailed on 10/3/23 to say that they are no longer advertising.
"This advert for Grolsch ran on the GB News channel completely without our knowledge or consent, and we’re in the process of investigating with our media partners why this happened. Grolsch is a brand that prides itself on core values of inclusion and openness to all people, and we want to be clear that we do not associate ourselves with any platforms or outlets that go against these values. We will do everything we possibly can to ensure that Grolsch does not appear on this channel again."
"IKEA has not knowingly advertised on GB News, and we have safeguards in place to prevent our advertising from appearing on platforms that are not in line with our humanistic values and vision to side with the many people. We are in the process of investigating how this may have occurred to ensure it won’t happen again in future, and have suspended paid display advertising in the meantime."
Update 17/6: Ikea made an additional statement
saying "While we had not actively sought to appear on the channel, the decision to suspend our advertising was taken at great speed... a decision on our future approach will be taken in due course.” Despite claims in the right wing press, Ikea continues to NOT advertise.
"Our TV adverts run across a variety of networks as part of our media buy. We’ve requested and confirmed that our advert has been removed from airing here in the future."
"We want to make it clear to everyone that our ad ran on this channel without our knowledge or consent. Kopparberg is a drink for everyone and we have immediately suspended our ads"
LV= (Liverpool Victoria)
"With GB News being new, we feel it’s important to take the time to fully understand the channel, so for now we’re pausing the placement of our car and home insurance adverts."
"Media buying algorithms mean our adverts are automatically allocated across a wide selection of channels often without our knowledge, which is what has taken place in this instance. Typically we would wait for a few months after a new channel or publication has launched before advertising with them, to ensure that they reflect the values we hold as a company. We have paused our advertising with GB News in line with this policy"
"From now, we are asking networks not to air our ads on new channels until we've seen their output for a period of time, and can be sure they're not breaching our policy. As such, we're not currently running ads on GB News. We will monitor it, and only advertise if it proves to be genuinely balanced."
"Thanks for bringing this to our attention. We’ve not planned or purchased advertising with GB News and are investigating why this has happened. This advertising has been paused with immediate effect."
"We have a clear policy not to advertise on platforms which do not align with our values. We’ve made the decision to pause our use of the channel whilst we ensure it meets our values."
"Many of you have reached out about our ads showing up on GB News. We had no knowledge and would never have approved it. We work hard to create a positive & safe environment for our advertisers and want the same for our own ads. Without question we’ve suspended our ads from there."
Statement, 6/8/22: "Currently, we have no adverts scheduled with GB News. We had a campaign that has now ended." (Not-so-coincidentally, the long-running campaign suddenly 'ended' after campaign group Led By Donkeys drew attention to it with stunts outside Sainsbury's HQ.)
"Specsavers has suspended all advertising with GBNews while it reviews its advertising placement with its media buying agency."
Tunnock's tea cakes
No known statement but advertising was pulled as of 4/7/22
Update 17/6/22: After some confusion and denials to the right wing press, Vodafone have clarified that they are not "boycotting" GB News but they are also not advertising. Statement
: "We believe in free speech, while standing against hateful content. Political views are varied and we place our adverts in a broad spread of outlets. We haven’t boycotted GB News. However, we wouldn't choose to advertise on a new channel, preferring instead to wait to make a commercial assessment of its quality and reach. With GB News still in its infancy, we do not have plans to advertise with it at this stage."
The current status of these advertisers is unknown. Their ads have not been seen for a while, so they may have pulled out or the campaign may simply have ended – they have not made a comment either way.
Note: Sky is one of the last advertisers standing because its advertising sales arm, Sky Media, handles ad sales for GB News. Dozens of ads appear for Sky TV, Sky Q, Broadband, Mobile, etc – these are all 'filler' ads. We have listed Sky here because it is now the biggest single advertiser as well as continuing to attempt to sell ads on behalf of GB News.
Note: Weetabix made this ambiguous statement: "we are in the process of reviewing our safeguards to make sure that our advertising appears only across outlets that reflect the values of the number one breakfast brand". We are seeking clarification on whether they have pulled their ads.